How to Lie with Design Research

Allison Bloodworth abloodworth at
Thu Nov 13 23:29:50 UTC 2008

Hi all,

Last Friday I attended "User Research Friday" ( 
) in San Francisco. There were some great speakers...Indy Young talked  
about mental models, and her talk was a really nice complement to the  
UIE seminar we recently watched her give on this topic ( 

But my favorite by far was the talk given by Dan Saffer, author of  
"Designing for Interaction." It a very tongue in cheek talk entitled,  
"How to Lie with Design Research." It's highly entertaining and I  
recommend checking it out when you would like to both laugh and learn  
about performing user research. :)

Video: or


Allison Bloodworth
Senior User Interaction Designer
Educational Technology Services
University of California, Berkeley
(415) 377-8243
abloodworth at

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