[platform-coop-dev-kit] Color scheme

Clark, Colin cclark at ocadu.ca
Tue Apr 9 21:41:41 UTC 2019

Hi Trebor,

We all agree that visual design matters a great deal—that’s why Cheryl and Dana have put so much care and precision into the design, the selection of colours, the photography, and overall visual experience of the site. From my personal perspective, the amazing colours look quite right.

That said, I’m not sure there’s such a thing as a perfect design; we will all have to continue to compromise if we want to get this site designed, implemented, and looking great.

To this end, Cheryl has gone ahead and modified the site’s colour system largely as you’ve described. Although it may seem like a trivial task to a non-designer, changing colours within a system takes time in order to ensure that everything remains balanced, that colours work together both locally and within the overall theme, and that all the many page mockups are updated. With all the back and forth, this has added upwards of a week of extra work to this task than we had assumed. We need to minimize further changes if we want to launch this site as soon as possible.

Thanks again for your feedback and your willingness to work as a team and accept compromises along the way.



Colin Clark
Lead Software Architect,
Inclusive Design Research Centre, OCAD University

On Apr 4, 2019, at 4:27 PM, Trebor Scholz <scholzt at newschool.edu<mailto:scholzt at newschool.edu>> wrote:

Dear team,

We wanted to briefly follow-up on our call today.

The organization of the information on the site works really well. Thank you for your hard work on that. Thanks, too, for patiently guiding us through this process.

We have thought more about our discussion and still strongly believe that we should make the color changes that we had requested.

We should let go of the tree-green as the major color element of the site.

For the color blocks at the bottom, let's exchange it out for the *mint cool* (#203131).

The horizontal pull-down bars such as on the People page can simply be black on a white or gray background (avoiding the green as much as possible).

And we should limit the other number of colors used as much as possible, too. We’d not add more colors that we don't use elsewhere in the Call to Action section or as backgrounds for images. We’d keep it simple.

Getting this right is so important to us.

This is the dress of the Platform Co-op Development Kit, you might say, that we are wearing for the ball. First impressions really matter. Visual design matters a great deal.

The dominance of the tree-green is logic but it evokes a forestry website.  We really hope we can make these adjustments before releasing it.

The color-branding of the site, which is also the home of the PCC and ICDE, should be something we all feel comfortable with, and as it stands now, the color does not feel right.

Trebor & Michael

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